Sando & Co: Japanese Fruit Sando

This brand began with a craving — not just for fruit sandwiches, but for clarity, charm, and design that feels like a bite of summer. When I created Sando & Co., I imagined a brand that’s playful, soft, and undeniably fresh. Not loud. Not trendy. Just clean joy, between two slices of minimalism. Fruit sandos are a Japanese treat that balance beauty and simplicity — just like good design should. So the idea was simple: "Design a brand that’s as snackable as the product itself."